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The Entrepreneur's Doctor 90-Day Challenge [Days 18–24]

Have you ever started a new health & fitness plan, maybe a diet, but over time find your willpower fades away?

Could food and your blood sugar levels have anything to do with it?

Let’s discuss.

Welcome to day 18 of my 90 Day Challenge, where I’m sharing my journey back to health, alongside teaching insights into health & entrepreneurship.

My mission is to help you, the Entrepreneur, to create a healthier, happier world through your ventures.

That starts with your health. Often it is your personal experience with either your health, or looking after a loved one, that inspires you to want to launch a new business that helps people. If this sounds like you, I’d love for you to enter my very special competition in our Facebook group

The winner will receive full access to my flagship course, Startup Therapy, which helps you turn your passion and idea to launch the next health startup or business, even if you have no medical expertise whatsoever. The winner will also receive personalised feedback, 1:1 strategic consulting, and access to the Intelligence Incubator, a global mastermind of Health Entrepreneurs. I’ll announce the winner on my final episode of this 90 day challenge.

Catch up with days 0–4, 5–11, and 12–17.

I find myself starting the day really well, controlling what I eat… but then towards the end of the day, I get peckish.

Sometimes I have a really stressful day, and feel like eating something sweet to soothe me.

That’s why I was intrigued when I came across a study by researchers at Florida State University.


We agree Nurses are true heroes.

As a doctor, You can learn all you want during years at med school… but what nurses teach you as a new junior doctor is something else.

Nurses have so much insight, and in my mind, make influential health innovators, intrapreneurs, and entrepreneurs.

On day 19, I’m joined today by two amazing nurse innovators, Lisa Rickers & Marcus Stow.


Mental health; something you and I care about. Fortunately, we’re seeing less stigma associated with these conditions. Yet it is still not spoken as openly amongst Entrepreneurs, for fear of failure to investors, or perhaps poor leadership for the team

On the other hand, I know Entrepreneurs who, after facing a challenge with their mental health, turn around and pivot into the health sector, developing solutions through their ventures.

On day 20, I share the story of an entrepreneur that turned their personal experience with health into a business that helps people live healthier, happier lives.


As Entrepreneurs, we’re excited about the launch of a new startup. A sense of freedom and the power to make your own decisions.

The relationship you have with your co-founders is very similar to a marriage… there’s the honeymoon phase…

But if you’re not careful, there’s one thing that can get in the way of your success.


Sadly many startups fail due to cofounder issues.

There are many ways to improve trust, but can what you eat help?


5–20, 06 — hundred… military words I hear from my special guest today, a business & marketing expert who has rebuilt his health, and inspires me with wise words after his daily workout in the park.

Speaking of morning routines, entrepreneurs love them, but I know some who think it is all a waste of time. 

You and I both know their value. At least for me, replacing getting up, checking my phone, stressing over morning emails, to now starting the day by:

  • Waking by 5am
  • Walking for at least an hour
  • Doing a mini workout
  • Active meditation, gratitude, and visualising my goals

So by the time I get to work by 8am, my mindset has shifted and I feel so much better! I’m calmer, way more productive, and simply enjoy the day.

My special guest is John McCarthy, former Army Physical Training Instructor, and executive coach for Entrepreneurs. As he likes to say, “trust him with your business, but not with your Cornish Pasty.”


As an Entrepreneur, have you been through a personal experience with your own health?

Or have you cared for a loved one, and felt this inner drive that inspires you to take action and find solutions to help others? Some of you may have felt this way during the pandemic.

That’s the same feeling I had when I decided to become a doctor.

But you really don’t need to have any medical expertise.

As Entrepreneurs, you have the skills needed to bring any idea into the market. All you need is the specialised knowledge and experience of someone who understands the health. 

90% of health is outside clinical care. You can make an impact in any sector, from education, all the way through to architecture and transport. The opportunities are limitless.

Over the years, I’ve seen and worked with Entrepreneurs like you, and they often ask me how to design their business to make the biggest impact, while overcoming challenges.

My guest on day 23 is one excellent example, a former police officer who decided to take on one of the world’s biggest killers: diabetes.


If you’re anything like me, you’re passionate about your idea, you see your business or startup as your baby, and work all hours giving it all your attention.

But then you start getting overwhelmed… some get stressed, and others simply tired.

Either way, the long term impact on your physical and mental health comes into question.

Take for example this 90 day challenge… I love joining you each day, but behind the scenes, I also have my work and family, but most importantly, my personal health.

That reminds me of a lesson I learned on day 22 with my guest, John McCarthy… check that out… it comes from a military mindset. Based on the 5-20 principle, and also thanks to my health coach, Ed Djafer, I’ll be taking most weekends off during this 90 days.

Now I don’t believe in work-life balance. See why in my interview with my special guest today who shares her personal story of how stress management has helped her rebuild her own health & wellbeing.


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