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3 Reasons Why My Business Launch Campaign Failed

Launching a new business (or offer) is an exciting time, but it can also be overwhelming. You’ve worked hard to create and develop your product or service, and you want to ensure you get the word out in the most effective way possible. However, many business launches fail due to poor planning and execution.

I’ll start by sharing 3 reasons why one of my past business launch campaigns may not have worked out as planned.

1. Not Enough Research

It’s important to do research before launching your business so that you understand who your ideal clients are and how best to reach them. Without this research, you won’t know what strategies will be most effective for getting the word out about your product or service. This can lead to costly mistakes and unsuccessful campaigns that don’t provide the desired results.

2. Poorly Designed Website & Social Media Presence

Your website and social media accounts should be designed with your target audience in mind. If they aren’t attractive or user-friendly, potential customers may not take the time to explore them and learn more about what you offer. Make sure that all of these elements are professional-looking and up-to-date before launching a campaign so that visitors get a good first impression of your business.

3. Lack of Tracking & Measuring Results

It’s important to track and measure the results of any marketing campaign so that you can see what works and what doesn’t work for future campaigns. Without tracking and measuring, it will be difficult to determine which activities were successful in attracting customers and driving sales for your business launch campaign.

Launching a new business is an exciting endeavour, but it is also a lot of work! While there are no guarantees when it comes to success, there are certain steps you can take to increase the chances of success for your next business launch campaign.

Homework

In this week’s episode, I share a simple, yet effective 2-week business launch campaign for your next product or service as a health coach, consultant, or healthcare entrepreneur.

Let’s dive deeper in the final in a 12-part series where I help you go from where you are now as a health expert, to launch your scalable online business in 12 short weeks.

Your health business coach & consultant,

Behrooz, The Entrepreneur’s Doctor

Host of Tribe Talks, Dr Behrooz Behbod is a Harvard & Oxford trained public health physician with 25+ years of international experience across healthcare, education, and business. As The Entrepreneur’s Doctor, he helps entrepreneurs, like you, create a healthier, happier world.

Feeling stuck in your business? Learn about Startup Therapy here.

DISCLAIMER: The content is provided for information only and is not intended as a substitute for medical or any other professional advice. The content is not necessarily representative of any organisations affiliated with Dr Behrooz Behbod. The views or opinions expressed by guests are not necessarily shared or endorsed by Dr Behrooz Behbod. Individual’s experience may not represent the typical participant. Your background, education, experience, and work ethic may differ. This is used as an example and not a guarantee of success. Your results may vary.

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