In this week's episode, I share an easy 'fill-in-the-blanks' template to script your elevator pitch and attract clients as a health expert offering coaching or consulting services.
So why does your pitch matter?
You’re a health expert. You have years of experience and know your stuff. But when it comes to offering your services as a coach or consultant, you may be wondering why your pitch matters.
Think about it this way: when you’re seeking out a health coach or consultant, you want someone who is knowledgeable and can help you achieve your goals. But you also want someone who is relatable and can connect with you on a personal level. That’s where your pitch comes in.
Your pitch is an opportunity to show potential clients that you’re not only an expert in your field, but that you’re also someone they can trust. Let's explore some tips on how to craft a winning pitch as a health expert.
Tip #1: Keep It Simple
When crafting your pitch, it’s important to keep it simple. You don’t need to overwhelm potential clients with jargon or technical terms. Instead, focus on communicating what you do in language that is easy to understand.
Tip #2: Be Concise
In addition to keeping your pitch simple, you also want to be concise. This means getting straight to the point and avoiding filler words or fluff. Remember, potential clients are busy people and they don’t have time to listen to a long-winded pitch. Keep it short, sweet, and to the point.
Tip #3: Tell a Story
One of the best ways to connect with potential clients is by telling a story. Stories humanise you and help potential clients see you as more than just an expert in your field. When telling your story, focus on sharing something personal that will resonate with the client.
For example, if you’re a health coach who specialises in helping people lose weight, you might share your own story of struggling with weight loss in the past and how you were finally able to achieve success with the help of a health coach.
Use my easy ‘fill-in-the-blanks’ template to create an effective script for your sixty second signature pitch. The goal is to attract your ideal clients to take the next step.
Let’s dive deeper in this week’s episode of Tribe Talks, the eighth in a 12-part series where I help you go from where you are now as a health expert, to launch your scalable online business in 12 short weeks.
When you’re ready for a personalised review and my recommendations for your pitch, check out: https://www.entrepreneurs.doctor/review.
Your health business coach & consultant,
Behrooz, The Entrepreneur’s Doctor
Host of Tribe Talks, Dr Behrooz Behbod is a Harvard & Oxford trained public health physician with 25+ years of international experience across healthcare, education, and business. As The Entrepreneur’s Doctor, he helps entrepreneurs, like you, create a healthier, happier world.
Feeling stuck in your business? Learn about Startup Therapy here.
DISCLAIMER: The content is provided for information only and is not intended as a substitute for medical or any other professional advice. The content is not necessarily representative of any organisations affiliated with Dr Behrooz Behbod. The views or opinions expressed by guests are not necessarily shared or endorsed by Dr Behrooz Behbod. Individual’s experience may not represent the typical participant. Your background, education, experience, and work ethic may differ. This is used as an example and not a guarantee of success. Your results may vary.
Scale your impact, work less, and enjoy the freedom that comes with designing a business that treats you well.
Sign up to receive free training each week, and details of how we can work together.