Recently, YouTube Health had a summit for health professionals, bringing people like you and me into the mix so that we can share trusted knowledge and information.
One of the things that I was reflecting on is how challenging it is for people like us to get seen here on places like YouTube and elsewhere.
Yet there are so many insights behind the scenes when you go on YouTube analytics. There’s all this data there and indicators that can help you improve your channel performance.
What if YouTube, or some other start-up, created some tool that was an automated, interactive, yet personalised coach that translated that data into tips, advice and strategies for people like you and me to create better content?
When you have a business, you want to make sure you’re going down the right path; you’re going in the right direction for growth, scale, profitability, and impact.
So, just like a car dashboard has a series of indicators telling you if you’re running low on fuel, if you’re going in the right direction, or maybe you’re going too fast or too slow.
This is something you want to embed into your ongoing day-to-day practise as an entrepreneur, especially in the health sector.
The one tool that I want to share with you today is something that we use in the world of public health or healthcare; it’s called service evaluation, using a logic model to create indicators that monitor and evaluate the performance of your business, product, or service.
Have a look at how you can do that, and feel free to reach out if I can help.
As a health entrepreneur with a new product or a new service, you’re going to have a need to demonstrate proof, some evidence that what you’ve created improves health and wellbeing.
So, the first thing that you need to do is create some form of study, a research study to do that.
You can work with academic partners, but before you knock on professors’ doors and researchers’ doors, ask yourself this one question first.
If your study was complete and it had the main results, what would the one-line conclusion be? What is the main message you want to convey to customers, clients, investors, your partners?
From that one sentence, that conclusion, you can work backwards and design the right study.
If you need help with that, feel free to reach out.
As health entrepreneurs, sometimes we don’t know something, and it’s okay. We go and learn that.
Other times, we don’t know what we don’t know. So long as we’re willing to make mistakes that don’t put anyone’s health and safety at harm, that’s okay. We learn from those mistakes, too.
However, my coach recently shared an insight with me; sometimes we think we know certain things, but they’re not true. They’re based on the wrong assumptions.
So, if you’re willing to innovate, if you’re willing to be creative, make sure you challenge your assumptions.
Test them out.
Test your knowledge.
Go to the edges and push those boundaries.
Behrooz, The Entrepreneur’s Doctor
The Entrepreneur’s Doctor helps entrepreneurs create a healthier, happier world through a unique blend of consulting, coaching, and training.
Dr Behrooz Behbod is a Harvard & Oxford trained public health physician, with 25+ years of international experience across health, business, and education.
Host of Tribe Talks, his vision is to see a world where every individual has access to better health and wellbeing. This includes high quality preventive, wellness, healthcare, and public health services. It also includes products and services that address the wider determinants of health, across all sectors.
DISCLAIMER: The content is provided for information only and is not intended as a substitute for medical or any other professional advice. The content is not necessarily representative of any organisations affiliated with Dr Behrooz Behbod. The views or opinions expressed by guests are not necessarily shared or endorsed by Dr Behrooz Behbod. Individual’s experience may not represent the typical participant. Your background, education, experience, and work ethic may differ. This is used as an example and not a guarantee of success. Your results may vary.
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