In this week's episode, I teach a 6-part landing page tutorial ideal for healthcare entrepreneurs, health coaches, consultants, and creators.
As a health expert, you know that we could spend too much money outsourcing to website designers. And usually, we focus on the wrong things. Instead of pretty designs and bells and whistles, we should be focused on getting to product-market fit.
That's why I'm a big proponent of taking full control and designing your own first website. Yes, it might not be as pretty as what a professional could do. But it will be a lot cheaper and you'll have a better understanding of what's important to your customers.
Remember, you need your finger on the pulse of your business at all times, especially in the early days. So take the time to learn how to design your own website. It will pay off in the long run.
A website's landing page is one of the most important aspects of digital marketing. The landing page is the first thing that a potential customer will see when they visit your website, so it is important to make a good impression.
There are several things that you can do to ensure that your landing page is effective.
Your landing page should be simple and to the point. You want to make sure that potential customers can easily find what they are looking for without being overwhelmed by too much information. Stick to the essentials and use clear, concise language.
Your landing page should be visually appealing. Use high-quality images and videos to grab attention and convey your message effectively.
What makes your product or service unique? Your landing page should highlight your unique selling proposition (USP) so that potential customers know what sets you apart from your competitors.
Your landing page should include a call to action (CTA) so that potential customers know what you want them to do next. Make your CTA clear and concise, and include a sense of urgency to encourage people to take action.
Use my simple yet effective template, so that your landing page helps your ideal clients take one step closer to your products and services.
Let’s dive deeper in this week’s episode of Tribe Talks, the ninth in a 12-part series where I help you go from where you are now as a health expert, to launch your scalable online business in 12 short weeks.
When you’re ready for a personalised review and my recommendations for your landing page, check out: https://www.entrepreneurs.doctor/review.
Your health business coach & consultant,
Host of Tribe Talks, Dr Behrooz Behbod is a Harvard & Oxford trained public health physician with 25+ years of international experience across healthcare, education, and business. As The Entrepreneur’s Doctor, he helps entrepreneurs, like you, create a healthier, happier world.
Feeling stuck in your business? Learn about Startup Therapy here.
DISCLAIMER: The content is provided for information only and is not intended as a substitute for medical or any other professional advice. The content is not necessarily representative of any organisations affiliated with Dr Behrooz Behbod. The views or opinions expressed by guests are not necessarily shared or endorsed by Dr Behrooz Behbod. Individual’s experience may not represent the typical participant. Your background, education, experience, and work ethic may differ. This is used as an example and not a guarantee of success. Your results may vary.
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