To grow a business, you'll need to acquire new clients and reach out to new markets. However, as a health expert starting out, there's one other strategy that I've found to be helpful.
This all goes back to our number one goal; we want to serve our clients fully, helping them overcome their problems... right?
So to create better products and services that actually solve your client's problems, you need to understand each of the steps in your client's transformation journey.
As a quick recap, this is the third in a 12-part series where I help you go from where you are now as a health expert, to launch your online business in 12 short weeks.
In week one, I introduced you to the Health Expert's Business Model. This is a model that allows you to scale your impact, so you can create a healthier, happier world. Remember though, my focus is also to help you work less, so you can enjoy the freedom of a business that treats you well too. If you'd like help implementing these strategies into your business, feel free to connect at The Entrepreneur's Doctor.
In week two, I showed you a way to begin finding ideas of what you can sell in your online business. Be sure to watch this first.
In this week's episode of Tribe Talks, I'll show you how to break down each step of the transformation journey.
Step One: Awareness
In this stage, your potential clients become aware of a problem or opportunity. They may not be sure what the problem is, or they may not be sure how to solve it. But they are aware that there is a problem or opportunity that they want to explore further. For example, a woman who is struggling with her weight may become aware that she needs to lose 20 pounds. She might not be sure how to do it, but she knows she needs to make a change.
Step Two: Investigation
In this stage, your potential clients begin investigating their options. They might start reading blogs or watching videos about their problem or opportunity. They might talk to friends and family members about it. They might even talk to experts about it. For example, the woman who wants to lose 20 pounds might start reading about different diet and exercise plans. She might ask her friends and family for recommendations. And she might even talk to her doctor about her options.
Step Three: Trial & Error
In this stage, your potential clients begin trying out different solutions to their problem or opportunity. They might try a new diet plan or fitness program. They might try a new skincare routine or makeup routine. And they might even try a new productivity system. For example, the woman who wants to lose 20 pounds might try a few different diets before she finds one that works for her. Or she might try a new workout routine and find that it helps her lose weight more effectively than dieting alone.
Step Four: Transformation
In this stage, your potential clients finally achieve their goal. They reach their desired outcome and maintain it over time. For example, the woman who wants to lose 20 pounds loses the weight and keeps it off for good. Hopefully now she can keep that weight off... but she may need help!
Homework for this week:
Watch this video to see how you can identify your client's needs at each step of their transformation journey. This will help you prepare for next week, when I'll show you how you can use this framework to create products and services that meet your clients' needs.
If you'd like help turning what you learn into action, I'd love to invite you to a free trial of Startup Therapy Tribe, my new live weekly coaching community, where I'll help you launch your scalable online business in 12 weeks.
Your health business coach,
PS/ Want to grab coffee and discuss your business plans as a health expert? Let's book a time.
Dr Behrooz Behbod is a Harvard, Oxford, US CDC, and UK NHS trained public health physician with 25+ years of international experience across health, business, and education. As The Entrepreneur’s Doctor, Behrooz helps fellow Health Experts build and grow their online business so they can scale their impact, work less, and enjoy the freedom of doing what they love. After decades in the health service, his own burnout taught him that if we want better population health or better healthcare, we need to start with Patient Zero… fellow Health Professionals. The Entrepreneur’s Doctor is on a mission to create a healthier, happier world, by helping one fellow Health Professional at a time.
Need help with your online health business? Connect with Dr Behrooz Behbod here.
DISCLAIMER: The content is provided for information only and is not intended as a substitute for medical or any other professional advice. The content is not necessarily representative of any organisations affiliated with Dr Behrooz Behbod. The views or opinions expressed by guests are not necessarily shared or endorsed by Dr Behrooz Behbod.
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