Free Video Training
You're only a minute away from your next sale as a Health Professional turned Entrepreneur.Sixty Second Signature Pitch
Turn up the volume and listen in to Dr Joel Brown practising his pitch with me. I love Joel's mission btw!
When I was taking my medical school finals, there were 2 "killer stations". If you failed either of them, you'd have to repeat the year! One was bringing someone back to life (resuscitation), the other was communication.
As a Health Professional getting into business and entrepreneurship, you're going to have to apply your comms skills to attracting your ideal clients.
Most Health Professionals pivoting into online business as coaches or consultants struggle to make sales.
I'm Dr Behrooz Behbod, a.k.a., The Entrepreneur's Doctor and creator of Startup Therapy. I'm a Harvard & Oxford trained public health physician, with 25+ years of international experience across healthcare, business, and education. Alongside my clinical practice, I also serve as Strategic Chief Medical Officer to start-ups, and mentor at the GE Healthcare Wayra EDISON Accelerator, Founder Institute, and the City University of New York Firefly Innovations Public Health Innovation Accelerator.Free Video Training
If only I could grow my audience...
Just like you, I feel honoured to be able to serve as a Health Professional. Yet there came a moment when the years of long and intense work burned me out.
I needed to find a way to help more people, but also a way to work less.
"Get into academia", they said...
I LOVE teaching and delving into research, but after trying that out, I found myself working MORE, yet earning LESS. I then found a leadership role at a top university, but that came with more admin and bureaucracy, rather than being able to spend time doing what I love, which was teaching & mentorship of the next generation of Health Professionals.
"Get into entrepreneurship", they said...
I've been advising and mentoring start-up Founders, and almost went down that path myself, but that's really not for me. I don't know many Founders that are able to pull off what I feel I need as a busy Health Professional. Not only do I want to work less, but I also have a family to support. I can't work for free at this point in my life, while chasing investors and family to fund my dream. Any money raised would go into developing tech or some other form of innovative solution, yet there's no guarantee that it will work, or anyone will buy.
"Why not earn passive income by investing in real estate", they said...
Sure, I could do that, but I want to be doing what I've spent years specialising in. I want to serve by helping to improve health and wellbeing.
"Sell an online course", they said...
My mentors introduced me to a way to scale my impact, help more people, work less, yet earn more, by doing precisely what I love (teaching and sharing what I know). So I started an online health business, advising and mentoring Health Entrepreneurs, yet I couldn't sell.
First off, selling doesn't come naturally. We weren't taught to sell, and I'm not a salesperson. I want to help people, not sell them stuff.
That's when one of my mentors changed my perspective and taught me how sales could be seen as a service, where I'm offering my audience a service that I know will help them. I just had to find a way for them to hear my message, and see the benefits too.
"Start a podcast and teach", they said...
So I took a couple of courses, learned how to do a podcast & YouTube channel, posting updates on social media. Yet I couldn't grow my audience. Sure I started making sales, but they weren't predictable or regular.
"Get a mentor & join a community / mastermind", they said...
Finally something that worked! Now that was expensive, and I had to think twice. Yet I wish I had done that sooner, rather than waiting 10 years.
Though this last move set me back a few thousand, I was ready to go all in once and for all. Within a few weeks, I was able to see a return on my investment, all because I learned one seemingly simple strategy.
The needle mover
There's so much that can go wrong when you're looking to build and grow your online health business, but this ONE THING has been pivotal for me. While I had to spend a lot of time and money to learn it, I'd like to share it with you as a special free gift.
There's nothing I want more than to help serve fellow Health Professionals who're looking to turn their knowledge, expertise, and lived experience into a scalable business to help create a healthier, happier world. I'm here to help you do this using strategies that have allowed me to save time, work less, yet scale my impact, and have my freedom back to be with family, and spend time doing what I love beyond work.
So what is it?
The power of your message
You must have the end in mind:
- Who are you speaking to?
- What action would you like them to take?
- How would you like them to behave or think differently?
Unless you have that action or the behaviour change in mind, then anything you say in your content marketing is just wasting time.
People are busy, right?
So we need to focus and help our audience feel comfortable that they can actually do what we are teaching them, show that we understand them, we feel their pains, and know what they need to do to overcome their challenges. By holding their hand and guiding them a step towards where they want to be, they will experience some initial wins. They will then come back and ask you for more help.
What you'll soon realise is that you actually don't need thousands of "followers". You just need a small tribe to connect with deeply, help them, serve them, and beautiful things can happen.
What have you got to lose?
In this free 40-min on-demand video training, you'll learn how to master the art of your messaging. Watch me coach a client to deliver his Sixty Second Signature Pitch. If after watching the first few minutes, you don't like it, simply unsubscribe and you'll never hear from me again.
"This is gold. This stuff works! It allows me to get my message clearly and concisely across, and find my target market."
- Heath Stone, Uncommon Diabetic Solutions
"I just want to say honestly, it blew me away. Ultimately, it really is about connecting, understanding people's stories."
- Dr Joel Brown, Family Physician
Where shall I send you this free training?
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DISCLAIMER: The content is provided for information and education only and is not intended as a substitute for medical, psychological, financial, legal, tax or other professional advice. The content is not necessarily representative of any organisations or institutions affiliated with Dr Behrooz Behbod. The views or opinions expressed by guests are not necessarily shared or endorsed by Dr Behrooz Behbod.
The Entrepreneur's Doctor Ltd is a company registered in England and Wales with company number 12867645.
Registered office: 20-22 Wenlock Road, London, N1 7GU, United Kingdom.